Why we no longer stock hoki

Raw Essentials made the decision to stock Hoki fillets based on a number of factors:

  • They are cost effective.
  • Nutritionally, they are a useful addition to a varied and balanced raw diet.
  • The Ministry for Primary Industries considers them to be a sustainable option.
  • The NZ Hoki Fishery is certified by global sustainability body, the Marine Stewardship Council.


Raw Essentials made the decision to stop stocking Hoki based on concerns raised regarding their sustainability.

Forest & Bird Advocacy Manager, Kevin Hackwell, points out that Hoki stocks are collapsing rapidly:

“The fishery lacks a fish stock recovery plan, which is required under the MSC’s own rules. It also causes serious damage to the seabed by bottom trawling and routinely kills hundreds of seabirds and marine mammals as by-catch every year” *
  • Read more about by-catch here.
  • Read Forest & Bird's submission to protect the Maui dolphin here.
  • Read what the World Wildlife Fund has to say about hoki fishing in New Zealand here.

These concerns, along with the plight of the Maui Dolphin, caused us to re-assess our position on Hoki.

The staff at Raw Essentials recently got together to watch ‘The Last Ocean,’ an award-winning documentary on the fight to protect the Ross Sea from overfishing. The film highlights the controversies behind ‘sustainability’ certifications. 'The End of the Line' is another great documentary outlining the state of the ocean, and the global fishing industry. They are both an incredible watch!