Cat
Show Filters
$14.90
$14.90
$15.90
$16.90
$16.90
$9.90
$7.90
$5.90
$5.50
$7.90
$13.90
$14.90
$14.90
$14.90
$14.90
$13.90
$14.50
$9.90
$15.95
$15.95
$15.95
$11.90
$5.90
Why Feed Your Cat a Raw Diet?
Cats are obligate carnivores, meaning they need meat-based protein to thrive. A fresh, raw diet gives them the nutrients they need in the form they naturally recognise:
- Better digestion and smaller, less-smelly stools.
- Healthier teeth and gums from chewing whole meat and bone.
- Shinier coats and hydrated skin thanks to moisture-rich food.
- Steady energy and lean muscle for all-day play.
Our nutrition team has helped thousands of Kiwi cats transition to raw feeding, and the difference is easy to see. Happier, healthier cats with sparkling eyes, clean teeth, and balanced energy.
Explore Our Range of Fresh Cat Food
We’ve made it simple to find the best fresh food for cats, meals that nourish from whisker to tail. Each product in our range is 100% natural, made from real meat, bone, organ, and tripe to mirror what cats are built to eat.
Wildly Good & Get Started Meal Packs
Feeding raw doesn’t need to be complicated. Our Wildly Good Meal Packs or Get Started Packs take the guesswork out of feeding a species-appropriate raw diet, making it easy to nourish your dog or cat with confidence. Each pack is carefully curated by our team to provide complete, balanced raw nutrition, with the right ratio of meat, bone, and organ - no fillers, no preservatives, just whole, natural food. Simply choose the pack that suits your pet’s size and whether you’d like 2 or 4 weeks’ worth of food, and we’ll do the rest. Your pack includes all the meals your pet needs, plus a clear daily feeding plan, so feeding raw is easier than ever.
Minces & Mixes
For cats who love a bit of variety, our raw minces and blends make mealtimes exciting. Choose from proteins like chicken, beef, lamb, or venison to rotate flavours and nutrients. Many cats prefer the soft texture of minced products, making this a great option for smooth, easy feeding.
Meaty Bones & Fillets
Raw bones are nature’s toothbrush. Smaller options like chicken wings or frames give cats a safe, natural way to chew, strengthening their jaws and helping to keep teeth clean. They also provide important minerals like calcium and phosphorus to support healthy bones and muscles. For cats who cannot eat bones chewy whole (un minced) meat products like meat cubes and fillets can also be a great way to get them chewing!
Green Tripe & Supplements
Green tripe is a raw-feeding essential that supports gut health, appetite, and nutrient absorption. It’s packed with natural enzymes and probiotics, helping maintain healthy digestion. Add a little tripe or one of our supplement toppers a few times a week for extra balance and variety.
How to Start Feeding Raw
Switching to raw cat food is simple when you take it step by step:
- Transition gradually over 5–7 days by mixing small amounts of raw food with your cat’s current diet.
- Feed 2–3 small meals daily for kittens and 1–2 for adult cats.
- Handle safely, defrost portions in the fridge and serve fresh.
- Always provide clean water alongside meals.
Need a hand working out what’s right for your pet? Visit our Feeding Guides for more details on daily portions and protein balance.
Raw Cat Food FAQs
Is raw food good for cats?
Absolutely. Raw food provides the natural, high-quality animal protein cats are designed to eat, supporting healthy digestion, a shiny coat, and proper hydration far better than processed foods ever could.
How do I switch my cat to raw food?
To transition your cat to Raw Essentials, start by ditching free feeding and establishing set meal times. To put it simply stop leaving food out all day and serve meals at 2-3 set times. The general approach to transitioning cats to a raw diet is to take the cold turkey approach stop feeding what you are currently feeding one day. And the next day, introduce Raw Essentials food.
What is the best fresh food for cats?
The best food for cats is made from whole, unprocessed ingredients, real meat, bone, and organ, with no grains or artificial additives. Our Raw Essentials mixes follow this natural balance to provide complete nutrition in every bowl.
Can kittens eat raw food?
They sure can! Kittens thrive on raw meals because they support strong bones, healthy growth, and great digestion. Just offer smaller, more frequent portions and mix up proteins for variety.
How should I store raw cat food?
Keep your cat’s meals frozen until you’re ready to use them, and defrost portions in the fridge for best freshness. Serve within 24 hours of thawing and never refreeze. Your cat’s food will stay safe, tasty, and full of nutrients.
Need Help Choosing the Right Cat Food?
Every cat is unique, and we’re here to help you find what works best. Our friendly nutrition team can recommend the ideal protein mix or meal plan for your cat’s age, activity level, and health needs. Get in touch for free, personalised feeding advice and guidance on starting your cat’s raw journey.
Raw Essentials | Wildly Good Advice & Nutrition
New Zealand's raw pet food experts
Locally sourced frozen raw pet food
Natural treats and freeze dried pet food
17 pet friendly stores across New Zealand
Nationwide raw pet food delivery
online@rawessentials.co.nz
Copyright Raw Essentials Limited. All rights reserved.