Personalised Feeding Plans

Because your pet deserves a plan as unique as they are.

“They interrogated me about my pet — in a good way.”
That’s how every personalised feeding journey starts at Raw Essentials.

We don’t do guesswork.
We don’t do cookie-cutter.
We do wildly good nutrition — tailored specifically to your cat or dog.

It starts with the right questions.

We take the time to understand your pet.
✔️ Breed, age, and activity level
✔️ Health history, sensitivities, lifestyle
✔️ Your goals - from itchy skin relief to healthy weight gain or long-term joint care

Because when you feed raw with us, you're not just choosing food.
You're choosing a team of raw feeding experts who care deeply about getting it right.

Why Raw Essentials?

We’re not just another pet food company.
We’re New Zealand’s raw feeding nutrition experts — and we’ve been doing this for 18 years.

Founded by a qualified vet, we’ve led the raw feeding movement in New Zealand by sticking to one simple truth:

Raw means raw.
That means:

• 100% natural, unprocessed, species-appropriate nutrition
• NZ-grown, ethically sourced, traceable ingredients
• Evidence-based, pet-specific feeding plans
• Empathy-led advice tailored to your pet’s life stage and health needs

Every dog and cat is different - and we love that.
That’s why our feeding plans are built with your pet in mind, not a one-size-fits-all solution.

Our Promise to You (and Your Pet)

When you work with Raw Essentials, you get:

• Access to our in-house vet and trained nutrition advisors in 17 stores across New Zealand and online
• A feeding plan tailored to your pet’s needs — no matter their age, condition, or past diet
• Convenient online options like our Get Started Packs and Wildly Good Meal Packs, that are a fully guided way to feed a balanced raw diet
• Ongoing support and honest guidance - whether you're transitioning to raw or refining their existing raw diet

And most importantly, you get peace of mind knowing you’re feeding your pet exactly what their body was designed to thrive on.

Come talk to us - in-store or online.

Your pet is unique.
Their feeding plan should be too.

• Pop into one of our 17 stores nationwide
• Chat with or contact our team of friendly nutrition advisors online
• Explore our range of Get Started Packs or Wildly Good Meal Packs on our website

Let’s build a feeding plan that improves their health, happiness - and life.

Raw Means Raw at Raw Essentials.