Raw Essentials Limited (we, us, our) complies with the New Zealand Privacy Act 2020 (the Act) when dealing with personal information. Personal information is information about an identifiable individual (a natural person).
This policy sets out how we collect, use, disclose and protect your personal information.
This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz.
We may change this policy by uploading a revised policy onto the website. The change will apply from the date that we upload the revised policy.
This policy was last updated on 16 February 2026.
We collect personal information about you from:
you, when you provide that personal information to us, including via our website or any related service, through any registration for our rewards programme or online subscription process, through any contact with us (e.g. telephone call or email), when you buy or use our services and products (online or in-store), or when you participate in promotions or competitions
CCTV systems in all of our stores that are used for security and loss prevention purposes
third parties where you have authorised this or the information is publicly available
If possible, we will collect personal information from you directly.
The personal information we collect may include your name, contact details, purchase history, loyalty programme information (including rewards earned or redeemed), pet or customer profile information, preferences, payment information, and communications with us.
We will use your personal information:
to verify your identity
to provide services and products to you
to administer and operate our rewards programme
to market our services and products to you, including contacting you electronically (e.g. by text or email). You may opt out of receiving marketing communications from us at any time by using the unsubscribe function in the message or contacting us.
to improve the services and products that we provide to you
to analyse data on how you use our products and services, including purchasing behaviour and preferences
to detect, investigate and prevent fraud, security incidents or misuse of our services
to bill you and collect money that you owe us, including authorising and processing payment transactions
to respond to communications from you, including a complaint
to conduct research and statistical analysis (on an anonymised basis)
to protect and/or enforce our legal rights and interests, including defending any claim
for any other purpose authorised by you or the Act
We may disclose your personal information to:
another company within our group
any business that supports our services and products, including any person that hosts or maintains any underlying IT system or data centre that we use to provide the website, loyalty programme or other services and products
payment processors, financial institutions or credit reference agencies for payment processing or credit checking
other third parties for anonymised statistical information
a person who can require us to supply your personal information (e.g. a regulatory authority)
any other person authorised by the Act or another law (e.g. a law enforcement agency)
any other person authorised by you
A business that supports our services and products may be located outside New Zealand. This may mean your personal information is held and processed outside New Zealand. We will take reasonable steps to ensure that any overseas recipient protects your personal information in a way that is comparable to the safeguards required under New Zealand privacy law.
We may transfer your information in the case of a sale, merger, consolidation, liquidation, reorganisation or acquisition.
We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, or other misuse.
Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.
In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction.
If you want to exercise either of the above rights, email us at online@rawessentials.co.nz. Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting).
We may charge you our reasonable costs of providing to you copies of your personal information or correcting that information.
We keep your personal information only for as long as it is required for the purposes for which it was collected, including to provide products and services, administer our rewards programme, comply with legal obligations (such as tax and accounting requirements), resolve disputes, and enforce our agreements.
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk.
If you follow a link on our website to another site, the owner of that site will have its own privacy policy relating to your personal information. We suggest you review that site’s privacy policy before you provide personal information.
We use cookies (an alphanumeric identifier that we transfer to your device) to recognise your browser and monitor your use of our website. Cookies help us improve website functionality, analyse website traffic and support marketing activities.
You may disable cookies by changing the settings on your browser, although this may mean that you cannot use all of the features of the website.
We use technologies such as web beacons, tags and pixels to record information about how you browse and interact with our website and marketing communications. This information helps us understand user behaviour, measure marketing effectiveness and improve our services.
If you have any questions about this privacy policy, our privacy practices, or if you would like to request access to or correction of your personal information, you can contact us at:
Email: online@rawessentials.co.nz
Post: Raw Essentials Limited, 80 Ascot Road, Mangere 2022, New Zealand
If you believe we have breached your privacy rights, please contact us using the details above so we can investigate and resolve your concern.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner.