At Raw Essentials, we don’t just sell raw food - we walk alongside you with the support and knowledge to do it right, especially when it matters most.
Our in-house veterinary team offers specialist nutrition-based advice for pet owners navigating health concerns, prescription diets, or complex conditions - all while staying true to our mission:
To improve the lives of cats and dogs through wildly good empathy, advice, and nutrition.
Since 2008, we’ve helped thousands of Kiwi pet owners transition to real, species-appropriate food — safely, confidently, and with expert support.
We have an in-house veterinary team
Unlike most raw food providers, our in-house vet is available to offer nutrition guidance around raw feeding for pets with specific health needs - with the experience and expertise to assess whether a raw diet is suitable.
We collaborate with your vet
We don’t replace your primary veterinarian - we work with them. We offer transparency and support, providing documentation, communicating respectfully, and helping bridge the gap between clinical care and natural feeding solutions.
We follow veterinary standards
We offer a specific and limited range of services in accordance with the VCNZ Code of Professional Conduct. We’re here to provide dietary advice - not medical diagnoses — with a clear, responsible scope of care.
We keep detailed records & follow-up
We support every pet’s raw journey with personalised notes, ongoing communication, and regular check-ins. This helps us adapt your pet’s plan as their needs evolve - particularly through life stages or recovery.
We’re a Silver Affiliate of the Raw Feeding Veterinary Society (RFVS)
This global network is dedicated to advancing species-appropriate nutrition. Through this partnership, we stay up to date on the latest research and reinforce our commitment to responsible, natural feeding practices.
Your pet has an existing medical condition
Your pet is on prescription food or medication
Your vet has concerns about raw feeding
You're unsure how to balance raw feeding with your pet's health goals
You simply want expert reassurance you're on the right track
We help determine whether raw feeding is appropriate for your pet, and if it is, we’ll build a safe, tailored plan — with your pet’s long-term wellbeing at the centre.
For over 18 years, we’ve been New Zealand’s raw feeding experts. We’re not here to sell you more food — we’re here to support you with the right food, and the right advice, for your pet’s health and happiness.
17 stores across NZ
In-house vet & trained nutrition advisors
100% natural, NZ-grown, traceable raw food
Transparent, science-based feeding philosophy
Online and in-store support, nationwide
📍 Visit a store and chat with our team
💬 Reach out for nutrition support online
📄 Complete our Get Started questionnaire and contact form and our nutrition support team will be in touch
Together, we can create a path to better health for your pet - one meal at a time.