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Why Start With a Raw Pet Food Get Started Pack?
Our raw pet food packs are designed to make the move to a natural diet simple, safe, and stress-free. Each pack includes the right balance of raw minces and digestion-support ingredients to help your pet adjust comfortably in their first two weeks. You’ll also receive a personalised feeding guide tailored to your pet’s age, size, and needs, along with ongoing help from our Nutrition Advisors.
With thousands of Kiwi pets successfully transitioned to raw, our team knows exactly how to support you through those early days. A starter pack ensures your pet gets everything they need from the beginning, making the shift to raw feeding smoother for both of you.
What's Included in Our Get Started Packs
Each of our raw pet food starter packs gives you everything you need to begin your pet’s transition to a natural, species-appropriate raw diet. Every pack includes:
- Two weeks of raw mince chosen to support pets who are new to raw feeding.
- Green tripe or bone broth to help encourage healthy digestion during the early stages.
- A personalised feeding guide tailored to your pet’s age, weight, and dietary needs, so you know exactly how much to feed each day.
- Online support from our Nutrition Advisors, who are available to answer questions and help you adjust meals as your pet settles into their new
routine. - A two-week check-in, where our team touches base to see how your pet is responding and can recommend suitable next-step food options.
Starter packs are available for puppies, dogs, kittens and cats, ensuring every pet can begin their raw journey with the right balance of nutrition and guidance.
How the Switch to Raw Works
At Raw Essentials, we recommend making the switch to raw all at once, one day on processed food, and the next on fresh, species-appropriate meals. Mixing raw and processed foods can slow digestion and make the transition harder, so a full switch helps your pet adjust more comfortably and quickly. Our starter packs make this process simple by giving you the right foods, the right portions, and the right support from day one. Most pets adapt beautifully within the first few days, and you may notice signs of improved digestion, steadier energy, and better appetite as their system adjusts to natural, unprocessed food. If you’re unsure where to begin, start by telling us about your pet through our quick online questionnaire. We’ll guide you to the right starter pack for
their needs.
Common Questions About Raw Starter Packs
How long does a starter pack last
Each Raw Essentials starter pack contains roughly two weeks of food, based on your pet’s weight and feeding needs. Your personalised feeding guide will outline exactly how much to serve each day.
Do I need to transition slowly when switching to raw food?
Raw Essentials recommends switching straight to raw rather than mixing raw and processed foods, as this can help digestion settle faster. Every pet is different, so monitor their stools and comfort levels during the first few meals, and contact our nutrition team if you need support.
Are starter packs suitable for puppies and kittens?
Yes, there are dedicated starter packs designed specifically for puppies and kittens. These packs include age-appropriate proteins and portion guidance to support healthy growth and development.
What if my pet has allergies or sensitivities?
We also offer Novel Protein Starter Packs, which are ideal for pets who may benefit from trying proteins they haven’t eaten before. Our nutrition team can help you choose the right pack based on your pet’s history and symptoms.
Can I customise the starter pack for my pet?
Starter packs follow a proven structure for new raw feeders, but your feeding guide is personalised to your pet’s age, weight, condition, and needs. If your pet has special requirements, our nutrition advisors can suggest tweaks or next steps to support their transition.
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