Lyn bravely carved a new path in New Zealand's pet food industry with the opening of Raw Essentials in 2007. The path was often met with resistance but Lyn's relentless spirit, and determination to stand by her values, created the foundation for Raw Essentials to build an ever-growing community of raw feeders in New Zealand.
Her unwavering belief in the benefits of species-appropriate nutrition - as well as her commitment to ethical & sustainable sourcing practices - enriched the lives of many cats and dogs, their owners and vets. Lyn was also highly regarded globally and an honorary member of the UK-based Raw Feeding Veterinary Society. Her commitment to sustainability was the driving force behind Raw Essentials' success at the Sustainable Business Network Awards, winning the Emerging Small Business Award in 2012 and placing as finalists in subsequent years.
Even though she stepped away from Raw Essentials in 2017 to climb new mountains (and sink her teeth into regenerative agriculture), Lyn remained a cherished friend, close ally, and valued mentor. Her legacy is woven through the core of what we do at Raw Essentials and she will be deeply missed.
We stand beside her family and friends in support and solidarity.